WHAT’S YOUR archeTYPE?
Archetypes are universally recognized symbols, themes, and characters that recur across cultures and are embedded in the collective unconscious.
Each one carries with it its own traits, characteristics, themes, colors, and even shapes that represent its personality.
Not your
average archetypes.
Archetypes exist all around us. They live in the subconscious mind, just below the surface. The truth is you already know them, you just don't know their names. There are 12 archetypes within the cult of EUNOIA. You can think of them as different characters... or cards.
SET THE DECK
Satirical. Witty. Entertaining.
Mystical. Innovative. Transformative.
Curiosity. Introspective. Independence.
Exclusive. Prestigious. Authoritative.
Empathic. Nurturing. Compassionate.
Brave. Resilient. Determined.
Creative. Original. Unique.
Intellectual. Mentoring. Analytical.
Simple. Optimistic. Naive.
Relatable. Down-to-Earth. Approachable.
Passionate. Intimate. Obsessive.
Bold. Defiant. Radical.
THERE ARE three SIDES TO EVERY STORY
A triad is a group or set of three connected things. The Triad Method combines three distinct archetypes to create a brand personality that mimics a real one.
People are more complex than a single Archetype. People are multifaceted. So are brands. Using only one isn’t flexible, and it stifles growth. That is why we use three.
People are drawn to brands that reflect their values, beliefs, and interests. In other words, people are attracted to brands that mimic their personality.
Trust the
Method
The Triad Method. Personality profiling that mimics a real personality. Complex, nuanced, authentic, real.
the
PRIMARY
Defines the core brand personality.
the
SECONDARY
Adds depth and complexity.
the
UNDERTONE
Represents traits and characteristics
that you’ve picked up along the way.
Join the
CULT
It’s not really a cult.
Book a
CULTsulation
Discover YOUR brand personality.
Trust the
METHOD
Play your cards right.
