BRANDS are PEOPLE

The EUNOIA strategy bridges the gap between branding and marketing. Each component of EUNOIA was carefully curated to facilitate the translation of brand identity to marketing. It combines structure and long-term vision with adaptability and innovation. It is Beautiful.

Branding Specialists and Marketers don’t always get along. Both think what they do is the key to the company's success. But the best brands in the world have both in equal measure, not competing, instead supporting each other.

EUNOIA is the bridge between two worlds.

One of long-term strategy. A world of structure and law. Where consistency is king. This is the domain of Branding. The other is a place of innovation and flexibility, where one must pivot quickly to survive. This is where marketing thrives. EUNOIA has both, does both. EUNOIA means beautiful thinking in Greek. It is a strategy with a flexible structure and consistency that can evolve. It is beautiful.

Beautiful Thinking

EUNOIA means beautiful thinking in Greek. It’s also an acronym.

Elements.
Understanding.
Narrative.
Opus.
Ism.
Archetype.

THINK
beautifully.

EUNOIA makes branding + marketing work together. It combines the structure and long-term branding vision with the adaptability and innovation of marketing.

It is beautiful.

Elements

A visual identity is a set of design ELEMENTS, including a logo, color palette, and typography, that should collectively represent a brand's image and personality. Consistent Elements make it easier for consumers to recognize, remember, and connect with the brand. It plays a critical role in brand differentiation and building trust among customers.

Understanding

Personality does not exist in a vacuum. Without perception personality is meaningless. Perception is a fundamental aspect of human experience and cognition. First you must understand the self, then you can understand the other. Understanding is positioning and customer insight.

Narrative

A well-defined voice and tone allow a brand to adapt its messaging to different audiences and contexts while still maintaining its core identity. Words can inform, persuade, entertain, or inspire. A brands narrative comes from it’s personality. Words Matter. Use them.

Opus

It is said a picture is worth a thousand words. This is the Library of Alexandra. These are the visual metaphors, subconscious cues, and symbolism that connect to personality and can if used correctly affect the emotions and actions of the viewer. This is a visual language of the brand. A personality that can be seen and felt.

Ism

Ism is an ideology. You’ve heard it before. Catholicism, Buddhism, Nialism, Capitalism. These are belief systems and values that shape the way one relates to the world. This is the foundation of the brand. If you don’t stand for something you’ll fall for anything.

Archetype

Archetypes are powerful, they speak to the subconscious mind. Each archetype carries its own traits, characteristics, themes, colors, and even shapes that represent and reinforce its personality. The Triad Method combines three distinct archetypes to create a brand personality that mimics a real one. Brands are people. And personality affects everything.