PEOPLE are BRANDS

WHAT’S YOUR archeTYPE?

Archetypes are universally recognized symbols, themes, and characters that recur across cultures and are embedded in the collective unconscious.

Each one carries with it its own traits, characteristics, themes, colors, and even shapes that represent its personality.

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Satirical. Witty. Entertaining.

Mystical. Innovative. Transformative.

Curiosity. Introspective. Independence.

Exclusive. Prestigious. Authoritative.

Empathic. Nurturing. Compassionate.

Brave. Resilient. Determined.

Creative. Original. Unique.

Intellectual. Mentoring. Analytical.

Simple. Optimistic. Naive.

Relatable. Down-to-Earth. Approachable.

Passionate. Intimate. Obsessive.

Bold. Defiant. Radical.

THERE ARE three SIDES TO EVERY STORY

A triad is a group or set of three connected things. The Triad Method combines three distinct archetypes to create a brand personality that mimics a real one.

People are more complex than a single Archetype. People are multifaceted. So are brands. Using only one isn’t flexible, and it stifles growth. That is why we use three.

Trust the
Method

The Triad Method. Personality profiling that mimics a real personality. Complex, nuanced, authentic, real.

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the
PRIMARY

Defines the core brand personality.

the
SECONDARY

Adds depth and complexity.

the
UNDERTONE

Represents traits and characteristics
that you’ve picked up along the way.

Beautiful Thinking

EUNOIA means beautiful thinking in Greek. It’s also an acronym.

Elements.
Understanding.
Narrative.
Opus.
Ism.
Archetype.

THINK
beautifully.

EUNOIA makes marketing yourself easy. It combines the structure and long-term vision of branding with the adaptability and innovation of marketing. It is rooted in the authentic. It is you.

It is beautiful.

Play your cards right.

Branding is not a logo. Marketing is not an ad. We speak to the subconscious mind. And we do it with personality.

PEOPLE are BRANDS

WHAT’S YOUR archeTYPE?

SET THE DECK

THERE ARE three SIDES TO EVERY STORY