A new way of looking at
campaign strategy.
Otto is a strategic e-commerce marketing approach that optimizes the calendar with eight distinct peaks, blending sales and branding efforts. Because both are important. And both are necessary.
Eight Peaks
The average campaign calendar has two peaks.
Then came the Four-Peaks Theory. A concept that suggests brands have 4+ major sales events every year.
Which sets the foundation for Otto. Four sales events plus four brand-building events. Otto means eight. Eight peaks. All are carefully conceptualized and thoughtfully developed to increase brand awareness, drive sales, and increase the customer base.
THINK BEAUTIFULLY
Branding is not a logo
•
Marketing is not an ad
•
Branding is not a logo • Marketing is not an ad •
Purposeful. Intentional.
Otto.
Every peak includes a theme, tessellation, art direction, color story, archetype focus, and avatar.
Everything that is needed to create a campaign that increases brand awareness while driving sales. So you can connect with your customer through storytelling.
BRANDS in the CULT
Join the
CULT
It’s not really a cult.
Book a
CULTsulation
Discover YOUR brand personality.
Trust the
METHOD
Play your cards right.
Play your cards right.
The best brands in the world have both branding and marketing in equal measure, not competing, but instead supporting each other. Because neither is more important than the brand itself. How do we resolve this? By thinking beautifully.