WHAT’S YOUR archeTYPE?
Archetypes are universally recognized symbols, themes, and characters that recur across cultures and are embedded in the collective unconscious. Each one carries with it its own traits, characteristics, themes, colors, and even shapes that represent its personality.
People have archetypes, so do brands.
Not your
average archetypes.
Archetypes exist all around us. They live in the subconscious mind, just below the surface. The truth is you already know them, you just don't know their names. There are 12 archetypes within the cult of EUNOIA. You can think of them as different characters... or cards.
Trust the Method
The Triad Method. Personality profiling that mimics a real personality. Complex, nuanced, authentic, real.
the
PRIMARY
Defines the core brand personality.
the
SECONDARY
Adds depth and complexity.
the
UNDERTONE
Represents traits and characteristics
that you’ve picked up along the way.
SET THE DECK
Satirical. Witty. Entertaining.
Mystical. Innovative. Transformative.
Curiosity. Introspective. Independence.
Exclusive. Prestigious. Authoritative.
Empathic. Nurturing. Compassionate.
Brave. Resilient. Determined.
Creative. Original. Unique.
Intellectual. Mentoring. Analytical.
Simple. Optimistic. Naive.
Relatable. Down-to-Earth. Approachable.
Passionate. Intimate. Obsessive.
Bold. Defiant. Radical.
BRANDS WITH personality
Join the
CULT
It’s not really a cult.
Book a
CULTsulation
Discover YOUR brand personality.
Trust the
METHOD
Play your cards right.
