Beautiful Thinking
EUNOIA means beautiful thinking in Greek. It’s also an acronym.
Elements.
Understanding.
Narrative.
Opus.
Ism.
Archetype.
THINK
beautifully.
EUNOIA makes branding + marketing work together. It combines the structure and long-term branding vision with the adaptability and innovation of marketing.
It is beautiful.
Play your cards right.
Branding is not a logo. Marketing is not an ad. We speak to the subconscious mind. And we do it with personality.
Everything is intentional. Everything has purpose and meaning.
Elements
A visual identity is a set of design ELEMENTS, including a logo, color palette, and typography, that should collectively represent a brand's image and personality. Consistent Elements make it easier for consumers to recognize, remember, and connect with the brand. It plays a critical role in brand differentiation and building trust among customers.
Understanding
Personality does not exist in a vacuum. Without perception personality is meaningless. Perception is a fundamental aspect of human experience and cognition. First, you must understand the self, then you can understand the other. UNDERSTANDING is positioning and customer insight.
Narrative
A well-defined voice and tone allow a brand to adapt its messaging to different audiences and contexts while maintaining its core identity. Words can inform, persuade, entertain, or inspire. A brand’s NARRATIVE comes from its personality. Words Matter. Use them.
Opus
It is said a picture is worth a thousand words. OPUS is the Library of Alexandria. These are the visual metaphors, subconscious cues, and symbolism that connect to personality and can if used correctly affect the emotions and actions of the viewer.
Ism
The term "ism" is a suffix that’s added to words to form nouns. It is used to denote a belief system, ideology, practice, or characteristic associated with the base word. "Ism" is often used to create words that represent specific doctrines, philosophies, or movements. Faith is powerful. What does the brand believe?
Archetype
Archetypes are powerful, they speak to the subconscious mind. Each archetype carries its own traits, characteristics, themes, colors, and even shapes that represent and reinforce its personality. The Triad Method combines three distinct archetypes to create a brand personality that mimics a real one.
Because brands are people.
Join the
CULT
It’s not really a cult.
Book a
CULTsulation
Discover YOUR brand personality.
Trust the
METHOD
Play your cards right.