The Triad Method
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THE POWER OF THREE
The Triad Method combines three distinct archetypes to create a brand personality
that mimics a real one.
People are more complex than a single Archetype. People are multifaceted. Applying a single archetype to a person, or a brand is limiting. It puts them in a box, it isn’t flexible, and stifles growth. A single Archetype cannot define you, it should not define a brand either.
That’s why we use three.