THE POWER OF THREE

The Triad Method combines three distinct archetypes to create a brand personality
that mimics a real one.

People are more complex than a single Archetype. People are multifaceted. Applying a single archetype to a person, or a brand is limiting. It puts them in a box, it isn’t flexible, and stifles growth. A single Archetype cannot define you, it should not define a brand either.

That’s why we use three.